Персонализация контента

Персонализация — динамическая адаптация UI, content, promotions под конкретного игрока. Ключевой driver engagement.

Дименсии

Content: рекомендации игр, promotions. UI: layout, темы, language, currency. Communications: timing, channel, tone. Offers: personalized bonuses, VIP treatments. Pricing (где legal): dynamic bonus multipliers. Все на основе player profile.

Технологии

Segmentation: rule-based (Bronze/Silver/Gold/VIP) или ML clusters. Real-time personalization: session context. Feature flags: A/B testing. CDP (Customer Data Platform): Segment, mParticle, own. Personalization engines: Optimizely, Dynamic Yield, Adobe Target.

Content optimization

Multi-armed bandit: балансирование exploration и exploitation. Contextual bandits: с features. Reinforcement learning для long-term optimization. Bayesian methods для быстрой adaptation. Каждое размещение — mini experiment.

Privacy и compliance

GDPR: consent для personalization. Opt-out обязателен. Data minimization: только необходимые attributes. Do Not Track respected. Sensitive attributes (health, religion) excluded. Regular privacy reviews. Transparency: пользователь может увидеть свой profile.