Event tracking и product analytics

Product analytics через event tracking — foundation для data-driven продуктовых решений.

Event taxonomy

Named events: user_registered, deposit_completed, bet_placed. Consistent naming (verb_object). Properties: типизированные contextual data. User traits: attributes самого user. Version schema — обязательно. Documentation в data dictionary.

Инструменты

Segment: unified data collection. Amplitude, Mixpanel: product analytics. RudderStack: open-source Segment alternative. Own implementation: Kafka → data lake. Self-hosted: PostHog, GrowthBook. Choice: managed vs data ownership.

Ключевые анализы

Funnels: registration → KYC → first deposit → first bet. Cohort retention: D1/D7/D30 by acquisition channel. Path analysis: user journeys. Segmentation: behavioral segments. A/B experiment analysis. Attribution modeling.

iGaming metrics

Conversion metrics: sign-up → deposit (goal ~15–30%). ARPU (Avg Revenue Per User). GGR (Gross Gaming Revenue). NGR (Net after bonuses). Player retention. VIP conversion rate. Wagering behavior. Deposit frequency и amounts.