Ответственная маркетинг практика

Marketing и RG — tension: promote responsibly или не promote к problem gamblers.

Vulnerable groups

Self-excluded players — no marketing ever. Recently excluded (past 12 months) — extra caution. High-risk score players — exclusion. Under-25s — restrictions in UK. Recent large losses — pause marketing. Automated exclusion lists.

Content standards

Not glamorizing gambling. Not suggesting solutions к problems. No aggressive language. No exploiting emotions. Age-appropriate targeting. Truthful odds representation. Bonus terms clear. RG messaging mandatory.

Targeting

Positive: engaged players welcoming offers. Negative: exclude vulnerable. Deposit-based targeting: high spenders sometimes problem gamblers — special care. Frequency capping: no spam. Multi-channel coordination.

Sponsorship

UK: whistle-to-whistle ban football advertising. Front-of-shirt sponsorship debated. Family entertainment restrictions. Sports specifically monitored. Multiple markets updating rules. Increasing scrutiny expected. Preparing для further tightening.