Оптимизация Onboarding flow
Onboarding — критический moment: 30–60% пользователей теряются на этапе KYC. UX критичен.
Progressive KYC
Minimal registration: email, password только. Enhanced verification: при первом deposit. Full KYC: при withdrawal. Enhanced: при high volume. Не всё сразу — reduces friction. Legal check: allowed в jurisdiction.
Mobile-first
Native camera integration: document photos. Auto-detect edges. Real-time feedback: blurry, cut-off. Live tips: "position document flat". Fingerprint/Face ID для future logins. Optimized for one-hand use.
Guided experience
Clear step indicators. Progress saving: continue later. Explanation each step. Help contact easy access. Error messages actionable ("photo blurry, retake"). Video tutorials optional. Encouraging tone.
Metrics
Funnel по каждому шагу. Drop-off rates. Time-to-complete. Support tickets during onboarding. Regional variations. Device performance differences. A/B testing continuously. 5–10% improvement — significant impact on unit economics.